Cookie Policy and similar technologies
1. What are cookies
Cookies are small text files that a website saves in your browser (Chrome, Safari, Firefox, etc.) when you visit a page. They serve to remember information about your visit: preferred language, items in cart, login session, approximate location, etc.
Along with cookies, this site may use similar technologies such as:
- Web beacons / pixels: small invisible images that record your visit.
- LocalStorage / SessionStorage: browser storage for saving preferences.
- Fingerprinting: identification based on device characteristics (we do not actively use this technique).
For purposes of this policy, all these technologies are collectively referred to as "cookies".
2. Why we use them at Cancun100
We use cookies for four main purposes:
- Functionality: so the site works properly (shopping cart, session, WPML language).
- Experience improvement: remember your preferences between visits (language, currency, forms).
- Analytics: understand how the site is used to improve it (which pages are most visited, where users drop off, which tours interest them).
- Marketing: show you relevant ads on Facebook, Instagram, Google, TikTok and other platforms, including remarketing.
3. Cookie categories we use
We classify cookies into four categories based on purpose and privacy level:
✓ Essential — no consent required
Required for the site to work. Without them you cannot browse or book.
⚙️ Preferences — implicit consent
Remember your choices (language, currency) to improve your experience.
📊 Analytics — optional consent
Help us understand site usage in aggregate and anonymous form.
🎯 Marketing — optional consent
Allow us to show personalized advertising and measure its effectiveness.
4. Essential cookies
Basic site functionality
These cookies are technically necessary and do not require consent under applicable regulations. Without them, the site cannot operate.
| Cookie | Purpose | Duration |
|---|---|---|
wp_woocommerce_session_* | Maintain your cart and session during checkout | 2 days |
woocommerce_cart_hash | Verify changes in the cart | Session |
woocommerce_items_in_cart | Indicate if items are in cart | Session |
wpml_browser_redirect_test | Detect browser language | Session |
_icl_visitor_lang_js | Remember selected WPML language | 1 day |
wfwaf-authcookie-* | Security and attack prevention | Session |
litespeed_* | LiteSpeed cache optimization | 1 day |
cookie_notice_accepted | Remember that you accepted the cookie notice | 1 month |
5. Preference cookies
Remember your choices
These cookies save your preferences to improve experience between visits. They are optional but rejecting them may affect usability.
| Cookie | Purpose | Duration |
|---|---|---|
currency | Remember preferred currency (MXN/USD) | 30 days |
woodmart_recently_viewed_products | Recently viewed products | 30 days |
woodmart_wishlist | Wishlist | 1 year |
wp-settings-* | Display preferences | 1 year |
6. Analytics cookies
Understand how the site is used
Help us measure traffic, behavior and site performance in aggregate and anonymous form. The data does not allow individual user identification.
| Service | Cookie / purpose | Duration |
|---|---|---|
| Google Analytics 4 | _ga · Anonymous user identifier | 2 years |
| Google Analytics 4 | _ga_* · Session state | 2 years |
| Google Analytics 4 | _gid · Daily visit identifier | 24 hours |
| Microsoft Clarity | _clck · Anonymous ID for heatmaps | 1 year |
| Microsoft Clarity | _clsk · Anonymized recording session | 24 hours |
| Microsoft Clarity | CLID · Behavior identifier | 1 year |
Provider privacy policies:
7. Marketing and advertising cookies
Personalized advertising and remarketing
These cookies allow us to show you relevant Cancun100 ads on Facebook, Instagram, Google, TikTok and other platforms, based on your previous interest in our site.
| Platform | Cookie / purpose | Duration |
|---|---|---|
| Meta Pixel (Facebook + Instagram) | _fbp · Remarketing and conversions | 3 months |
| Meta Pixel | _fbc · Campaign attribution | 3 months |
| TikTok Pixel | _ttp · Remarketing and events | 13 months |
| TikTok Pixel | tt_* · Attribution and conversions | 13 months |
| Google Ads | _gcl_au · Campaign attribution | 3 months |
| Google Ads | NID, IDE · Ad personalization | 6-13 months |
| Google DoubleClick | test_cookie, DSID · Ad server | 15 min - 2 weeks |
Provider privacy policies:
8. Additional third-party cookies
Some external services integrated into our site may set their own cookies outside our direct control:
- YouTube (embedded videos): installs cookies when you play a video. Google Policy
- Google Maps (embedded maps): installs functional and analytics cookies.
- Stripe / PayPal / MercadoPago (payment gateways): cookies necessary to process secure payments and prevent fraud. Stripe Policy
- WhatsApp (chat button): cookies to start conversation.
- Mailchimp (newsletter, if you subscribe): tracking cookies for opens and clicks.
Cancun100 does not directly control these third-party cookies. We recommend reviewing each service's privacy policy to understand how they handle your data.
9. Your consent
When you first access cancun100.com, we display a cookie notice that informs you about the use of these technologies. By continuing to browse or closing the notice, you grant your consent to the use of cookies in accordance with this policy, in compliance with:
- Mexican Federal Law for the Protection of Personal Data Held by Private Parties (LFPDPPP)
- EU General Data Protection Regulation (GDPR) for European Union visitors
- EU ePrivacy Directive
- California Consumer Privacy Act (CCPA) for California residents
You can withdraw your consent at any time by adjusting your browser's cookie settings or using the opt-out tools described in the next section.
10. How to manage or delete cookies
From your browser
You can configure your browser to block, delete or notify you of cookies. Links to official guides:
Service-specific opt-out
You can opt out of tracking from some services directly:
- Google Analytics: install the GA opt-out add-on
- Google Ads: configure your ad preferences
- Meta (Facebook/Instagram): adjust your Meta ad preferences
- TikTok: configure ad personalization options in the app
- Microsoft Clarity: respects the browser's "Do Not Track" signal
General control platforms
- Your Online Choices (Europe)
- Digital Advertising Alliance (USA)
- Network Advertising Initiative (USA)
11. Cookie duration
Cookies are classified by their duration:
- Session cookies: automatically deleted when you close the browser.
- Persistent cookies: remain on your device for a determined period (from minutes to several months), depending on purpose.
The specific duration of each cookie is indicated in the tables in sections 4 to 7.
12. Changes to this policy
Cancun100 may update this Cookie Policy to reflect changes in the technologies we use, applicable legislation or our practices. Modifications will be published on this page, indicating the update date at the top.
We recommend periodically reviewing this policy. Continued use of the site after any modification implies acceptance of the current version.
13. Contact
If you have questions about this Cookie Policy, contact us:
- Email: info@cancun100.com
- Phone / WhatsApp: +52 998 763 7653
- Address: Calle Tejón 14, Ground Floor, Cancun, Quintana Roo, ZIP 77500, Mexico
Data controller
XPECTATIVE TRAVEL SRL DE CV